SEO - Holiday Inn
Holiday Inn, a company with global locations, sought a partner with the ability to support their expansion in various markets. Wyzer proved to be the perfect fit, assisting them in increasing their SEO ranking through multilingual content and data optimization.
The Objective: Boosting organic search traffic and conversions internationally on a single domain.
Before joining Wyzer, Holiday Inn was experiencing a decline in organic search traffic and struggling to generate sufficient traffic that would lead to direct bookings.
- Booking directly through Holiday Inn's site improves customer loyalty.
- Reservations through Booking, Agoda & others is expensive.
The solution: optimization, content & link building at scale
We began by developing a multi-language content strategy and analyzing over 1200 locations that required localized optimization and targeted link building through guest posting on local websites. Utilizing our extensive data from previous clients in various markets, Wyzer was able to drive growth in city-specific keywords across Holiday Inn's site.
After 6 months, our efforts led to a consistent monthly increase in global organic traffic for Holiday Inn, while competitors in major markets saw a decrease in traffic due to a decrease in tourism. By optimizing at scale across multiple languages, Holiday Inn's bounce rate improved significantly, conversions increased, and the average user time on the site increased by 30%.
As a result, Holiday Inn was able to achieve:
- First-Page results on target keywords across multiple locations
- Improved conversions on direct bookings.
- Significant bounce rate improvement.
- Increased customer retention
- 75% YOY organic traffic increase